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PromOat and PromOat Gluten-Free oat beta-glucan | The natural, healthy, functional oat ingredient

Lantmännen is an agricultural cooperative and Northern Europe’s leader in agriculture, machinery, bioenergy and food products. Lantmännen is owned by 25,000 farmers and with grain at the heart of our operations, we refine arable land resources to make farming thrive. Conditions for growing oats are great in the Nordic region and Lantmännen is taking a long-term approach to investments in processing, research and innovation within oats.


PromOat® Oat Beta-Glucan is a soluble oat bran fibre, extracted from wholegrain oats without the use of chemicals. PromOat is produced in Sweden using only locally sourced, high quality, non-GMO Swedish Oat. It is a natural source of beta-glucan with 32-34% of beta-glucan content which make it easy to achieve daily dosages for specific health & functional benefits.


The Most Natural Way to Manage Cholesterol & Blood Glucose Level

Healthy Cholesterol Levels


About 1 in 2 adults in Malaysia has hypercholesterolemia and it is one of the risk factors in the development of coronary heart disease. Many clinical trials over the years have shown that oat beta-glucan helps to maintain blood cholesterol concentrations that are within the normal range. In Malaysia, Ministry of Health has approved the following health claim for oat beta glucan: “Beta Glucan from oat helps lower or reduce cholesterol.”

Healthy Blood Glucose Levels

Close to 1 in 3 adults are diabetic by 2025.

Malaysia has the highest prevalence of diabetes in Asia and one of the highest in world. Oat beta-glucan has a low glycemic response which can be useful in the management of blood glucose. In Malaysia, the Ministry of Health has granted the following health claim: “Oat soluble fibre (beta-glucan) helps to lower the rise of blood glucose provided it is not consumed together with other food. ”

Healthy Digestion

64% of Male & 65% Female are either overweight or obese.

Malaysia has the highest rate of obesity & overweight among Asian countries. PromOat oat beta-glucan can be used in foods for its beneficial effects on digestive & intestinal health. It supplies fibres which may help promote satiety which can be beneficial in weight management.


Unique Functional Benefits

  • Clean taste, neutral color & no graininess that can easily incorporates into your recipes.

  • Soluble – It is ideal in beverages where it can contribute mouthfeel & smoothness.

  • Stabilizer & viscosity modifier – It has strong water binding & emulsifying properties. It thickens & stabilizes creamy emulsions, creating smooth texture & indulgent creamy mouthfeel in reduced- fat products.

  • Improve shelf life of your product as it can improve moisture management.

  • Fat Substitute – It helps to rebalance fat & calorie content due to fat mimicking properties.

  • Easy to use & handle – It is heat & acidic stable thus enabling its use in a wide variety of industrial processes .

Attractive Labelling

  • Approved health claims in many countries including Malaysia.

  • Natural clean-label ingredients.

  • “High in Fibre” or “Source of Fibre” claims.

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