Coronavirus Disease (COVID-19) pandemic has sparked a sudden spike in demand for immune boosting supplements such as vitamin c and multivitamins with the demand jumps 5-fold in Singapore. (Nutraingredient Asia, Feb 2020)
A similar 300% growth was observed in Australia where Toplife and Springleaf are launching 3 new vitamin C products to tap on the rising demand for immune-related products. In China, E-commerce site such as JD.com saw a 10-fold jump in sales with its vitamin C product- the Sugarless C – as the best seller. (Nutraingredient Asia, May 2020)
Consumer Purchase Behaviour Trend in 2020
Source: NELSON COVID-19 DIPSTICK IN MARCH 2020
83% of respondents
intend to continue buying health supplements and focus on health.
Inspired by Nature since 1895, Nexira has developed a wide range of natural & plant-based powders for beverages. From superfoods and botanical extracts for nutritional fortification, to branded ingredients with targeted health benefits, Nexira’s solutions meet consumer’s increasing demand for functional & clean label drinks.
World leader in Acacia
Gum & Natural Ingredients
NATURAL SOURCE OF VITAMIN C
The vitamin C content of a glass of acelora juice is 40 - 100 times more than that of orange juice. Considered as a superfruit thanks to its high vitamin C content, acelora offers multiple health benefits:
SUPPORTS Cellular Regeneration | REINFORCES
Gut Barrier | IMPROVES Immune Response
THE IMMUNITY BODYGUARD
Naturally occurring in food and breast milk and found in all living cells of the body, nucleotides are semi-essential molecules supporting organ growth, immune system, and intestinal function.
Immunell™ is a natural and safe ingredient derived from a yeast extract (Saccharomyces cerevisiae) containing 60% nucleotides.
Immunell™ is an overall support for immunity, from innate immune response to adaptive immune response.